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buzzfeed.com
Future John Galts would have to sleep in castles, behind a wall of guards protecting them from us. A philosophy that detests the “gun” of government coercion would survive only by imposing such coercion on everyone else. The masters of a Randian society would rule a wasteland of clear cuts, poisoned streams, and empty seas, except for those patches they personally owned and protected.
There was a competition going on for short films about Seattle. Some of the entrants (at least they seem like they could be) are showing up online. F’rinstance, here’s a poetic ode to the city by Riz Rollins; and here’s Peter Edlund’s Love, Seattle (based on the opening to Woody Allen’s Manhattan and dedicated to team-and-dream stealer Clay Bennett).
Happy 7/11 everyone! And we’ve got a new place to get our free regular Slurpee® on this only-comes-but-once-a-year day. This brand new 7-Eleven franchise is on Virginia Street between 8th and 9th, in the cusp between Belltown, the retail core, South Lake Union, and the Cascade district. It’s got all your favorites—burritos, Big Bite® hot dogs, $1 pizza slices, bizarre potato-chip varieties, coffee lids with sliding plastic openings. It closes nightly at midnight, though (sorry, hungry Re-bar barflies at closing time).
themediaonline.co.za
I’ve recently become obsessed with deliberately awful online writing.
By this I specifically mean copy that’s not really meant to be read by humans, only by Google’s search-engine algorithms. (The term in the trade is “SEO,” for “search engine optimization.”)
Texts are stuffed with “keywords” and boldfaced (or “strong”) phrases. The pages may have their own domain names, chosen to be close to whatever a search user is really looking for. Header tags and other “metadata,” unseen by the reader but seen by the search engine, are endlessly tweaked for optimum pickup.
These pages can be some of the least useful, least informative, and least readable stuff in the whole WWW.
This is particularly annoying when the pages deal with self-help and how-to topics (which is most of the time).
Partly that’s because a lot of it comes out of low-paying “content mill” operations, who outsource a lot of their work to Third World contractors of questionable English-language skills.
And partly it’s because the mills generally don’t give a darn about communicating any knowledge, only about gaming the system for a few bucks.
The business model is that you get your page ranked high in searches. Then you convert those page views into income, by pasting in either Google’s own “AdWords” slots or “affiliate ads” for Amazon and others that pay the site a sliver of any sales (or both).
The propagators and champions of SEO can be as annoyingly hype-laden as any other “web gurus.” They’re not only unapologetic for the formulaic blandness of their product, they’re proud of it. One guy known as “Webwordslinger” (real name: Paul Lalley) even boasts that…
Bill Shakespeare–you know, The Bard–would have made a terrible web writer. He never gave a thought to keyword density and didn’t even know what strong text was or how to use it in web writing.
•
If this kind of bad Web writing exists solely to make money, then it’s even more stunning to see examples that don’t even have the monetization part figured out.
A kind reader recently referred me to an extremely unofficial site promoting the Seattle Great Wheel, the Seattle waterfront’s new star attraction.
Only the site, “Pier57ferriswheel.com,” seems to have no affiliate links and definitely has no AdWords links.
What it does have is warmed-over text rewritten from other sites about the Great Wheel, and a little link at the bottom for the Wheel’s official page (or rather, for its official Facebook page).
Some critics would look at all the bad commercial copy online and claim proof that Americans (or at least Americans younger than themselves) have become a nation of illiterate boobs.
I have a different take.
I say that, instead, the written word has become more important than ever.
The written word is the lifeblood of commerce in the Internet Age. Far more than it was in the days when magazines and TV ruled marketing.
But too few of the bureaucrats and hotshot entrepreneurs in charge realize this.
They think they can throw up the cheapest trash they can get and just manipulate it into profits, by using ever-trickier shticks (including “article spinning” software!).
But it doesn’t work that way. Not in the long term.
Google-ranking is a fad. Heck, Google itself might turn out to be a fad.
To establish a “brand,” to sell stuff, or to simply stand out from the crowd, you’ve gotta take your text seriously.
It’s an art (or at least a craft), not a formula.
And it takes a professional to do it up right.
Someone, say, like me.
'jseattle' at flickr, via capitohillseattle.com
Yes, it’s been nearly a week since I’ve posted any of these tender tidbits of randomosity. Since then, here’s some of what’s cropped up online and also in the allegedly “real” world:
fuckyeahtwinpeaksintro.tumblr.com
Something made more than 20 years ago can still spark creative responses. Cast in point: a whole blog devoted to “Things You Can Do During the Intro of Twin Peaks.” The intro sequence for the series episodes runs a full 1:32 (the pilot’s into was even longer). Compare that to modern network dramas that might barely flash a logo at you.
bradbury in a stan freberg-directed prune commercial (1969); via io9.com
The author who, as much as anyone, turned science fiction into a mass-audience genre kept at it until the bitter end. After his last stroke he could no longer operate a keyboard, so he dictated stories to his daughter via a landline phone.
In 2003 I participated in a panel discussion at the Tacoma Public Library, premised on Bradbury’sFahrenheit 451 and Neil Postman’s Amusing Ourselves to Death. I argued against the ol’ grossly oversimplified stereotype of “books = good, TV = evil,” as advocated by Postman and others.
I said that words were more important to society than before (and they’re even more important now); and that the human race needs “entertainment” storytelling (the kind at which Bradbury was a master) as much as it needs more hi-brow cultural artifacts.
Bradbury’s works proved that commercial stories in formula genres could express tons of truths about the human condition.
This is the Great Wheel, now taking shape at Pier 57 on the waterfront. It is already the greatest addition to Seattle public architecture since the Koohaas downtown library. The rest of the waterfront should be redeveloped around it.
dangerousminds.net
This is from Sunday’s “Color Run” downtown, a 5K benefitting Ronald McDonald House. Runners were splashed with “color dust” at points along the route. (Note: This is not at all to be confused with the 2005 teen novel The Rainbow Party, or with the false rumor that that novel depicted a real-life fad.)
Thriller author Barry Eisler, a born-again proponent of self-publishing (and the first established author to sign with Amazon’s publishing division), told a local audience that :
Needless to say, in many parts of the book establishment (the most tradition-bound establishment in all the lively arts), them’s fightin’ words.
Meanwhile, authors Sarah Weinman and Maureen Ogle have put up separate online essays. Each questions the future of “serious non-fiction” in the digital age.
Under the old regime, profitable publishing houses subsidized this work with large advances against royalties. In many cases, the publishers knew authors would never earn these advances back. It was the companies’ way of subsidizing prestigious “loss leader” works.
But if self-publishing becomes the new business-as-usual, Weinman and Ogle ask, what will become of long, research-heavy projects—projects that could take as many as five years of an author’s full-time attention?
There’s always Kickstarter.com. That’s where local comix legend Jim Woodring is raising funds so he can work full-time on his next graphic novel.
And there are always grants, fellowships, teaching gigs, and working spouses (for those authors who can land any of them).
And there’s another answer, one that’s right under Weinman and Ogle’s proverbial noses.
Both essayists note that the most successful e-book self-publishers, thus far, are fiction writers who churn out several titles per year.
Non-fiction writers can do likewise.
They can chop up and serialize their longer works, one section at a time.
When it comes time to put out the full book, authors can still revise and re-sequence everything.
In another sector of the digital media disruption, music-biz attorney Ken Hertz reminds you that even (or especially) with the new marketplace, bands still face tremendous odds against “making it.”
designboom.com
buddy bunting, via prole drift gallery
udhcmh.tumblr.com
to earn enough money so that you can behave in a way that makes the very existence of other people irrelevant.… Wall Street is far too self-absorbed to be concerned with the outside world unless it is forced to. But Wall Street is also, on the whole, a very unhappy place. While there is always the whisper that maybe you too can one day earn fuck-you money, at the end of a long day, sometimes all you take with you are your misguided feelings of self-righteousness.
to earn enough money so that you can behave in a way that makes the very existence of other people irrelevant.…
Wall Street is far too self-absorbed to be concerned with the outside world unless it is forced to. But Wall Street is also, on the whole, a very unhappy place. While there is always the whisper that maybe you too can one day earn fuck-you money, at the end of a long day, sometimes all you take with you are your misguided feelings of self-righteousness.